I'm Alena Kozub, a brand and communications leader with 15 years of experience across global companies, scale-ups and high-growth environments.
I've led brand, PR and communications functions, built teams, launched products and narratives, entered new markets, and helped companies earn trust and visibility internationally.
Today I work with founders, executives and brand & communications professionals who are building something the world needs to know about.
Services
Senior brand and communications leadership without a full-time executive hire.
Brand strategy, positioning, and messaging built around your business goals — plus special projects as they arise.
Media pitching and strategic PR to build visibility across both traditional media and AI-driven search.
Positioning and content strategy for founders and executives who want to become visible and influential in their industry.
For senior communications and brand professionals preparing for leadership roles.
Clients
Experience
Over the past decade, I have led brand, communications, and reputation work for international companies across EdTech, FemTech, gaming, and consumer technology. I have built teams and driven initiatives at the intersection of strategy and execution. Read more on LinkedIn.
Scope of work: executing comms strategy across PR/web/UA/ASO/Support/Social, coordination of the PR agency, worked with engineering team on technical white paper
Result: 20 publications across the US and UK, including The Verge, TechCrunch, Engadget
Scope of work: project management, spokesperson briefing, coordination of UNFPA Executive Director's visit
Result: 20+ publications, including local TV
Scope of work: 10 spokesperson briefing, coordination of global PR team, narrative development, media relations incl. exclusive interviews
Result: 150+ media and bloggers from around the world, 200+ publications generated
Scope of work: brand campaign strategy and communications for the heavyweight-champion partnership. Owned PR, SMM, and brand awareness for the campaign over 6 months.
Result: 163 media publications including tier-1 pickup, campaign-record organic social reach (~3.25M views across the collab series), and growth of Usyk's LinkedIn presence as Promova's Chief Discipline Officer
Scope of work: ideation and tactical execution for the accessibility feature
Result: Over 20 000 users, Promova's inclusion in TIME's World's Top EdTech Rising Stars 2025 and Fast Company's Most Innovative Companies 2025 (#4 in Education)
Scope of work: brand & visual identity, coordination of ad/web/PR agencies, liaison with government bodies on event organization
Result: 11,000+ participants (vs. 2,000 the prior year), 110 publications over 5 months, 115,000 Google Search results
Manifesto
Before every company, product, movement or brand, there was an idea.
And behind every idea, there was someone willing to believe in it before anyone else did.
Building something meaningful requires more than a good product. It requires clarity, trust, attention, and the ability to make people care.
This practice exists because ambitious ideas deserve thoughtful strategy, strong communication, and someone who believes in them as hard as their founders do.